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Real estate photo editing – How it is influencing real estate marketing

The phase of real estate marketing over the years has undergone revolutionary changes. Gone are the days when before the advent of the internet, the only way out to source property was through classified advertisements, a drive around the urban, suburban locations to buy or sell the property or to make an appointment with property or real estate agents.

In those days, the real estate agents used to write their own marketing strategy, take photos of the real estate and used to control the access to all information. As such, it was very difficult to access or measure to know whether the increased exposure has affected property demand, as there were so many factors to consider such as the increase in population, interest rate, banks lending terms etc.

With the increase in technology usage and progress, a new era of ‘experiential’ real estate for consumers, developers and consultants have emerged.  More emphasis is now placed on using digital photography with images or photographs of the property becoming extremely important for the sale or purchase of real estate properties at fair prices. As such, the role of real estate photo editing company in providing real estate photo editing services has become crucial in improving the image quality of the property as a means to potential sales technique.

Real estate firms are willing to invest in the services provided by real estate photo editing company to speed up the process of reducing their traditional real estate marketing spending. The advancements in photography especially in photo editing with digital imaging software are creating new opportunities to explore real estate market for the real estate sector. The photo editing has now emerged as a specialty on its own with fast moving image editing software and equipment that is now available at a reasonable cost or price.

The services being offered by any real estate photo editing company to real estate sector comprises of providing services such as-

• Image Clipping Services
• Color Cast Removal
• HDR blending multiple exposures
• Background edging and trimming
• Shadows and highlight adjustments
• 2D and 3D floor plan conversion
• Cropping and resizing of the images/photographs

The main objective of any real estate photo editing company in providing the above-mentioned photo editing services is to convert the dull looking images or photographs into high quality photographs or images to help sales in real estate listings. Research has shown that almost 80% of homebuyers choose their dream home based on the quality of the property photographs or images that appear on the website of the real estate firm or real estate agent.